{"id":31256,"date":"2022-06-01T10:33:43","date_gmt":"2022-06-01T08:33:43","guid":{"rendered":"https:\/\/pilma.com\/?p=31256"},"modified":"2025-05-14T07:54:45","modified_gmt":"2025-05-14T05:54:45","slug":"cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia","status":"publish","type":"post","link":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/","title":{"rendered":"Cultura mediterr\u00e0nia i objecte de llum: tradici\u00f3 i vangu\u00e0rdia"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/pilma.com\/wp-content\/uploads\/2022\/05\/conversa2.webp&#8221; min_height=&#8221;600px&#8221; min_height_tablet=&#8221;600px&#8221; min_height_phone=&#8221;500px&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;display:flex;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|desktop&#8221; custom_css_main_element_tablet=&#8221;display:block&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Graphik extralight|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;60px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;40px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Cultura mediterr\u00e0nia i objecte de llum:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;PILMA|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;125px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;50px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;71px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]TRADICI\u00d3 I VANGU\u00c0RDIA[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f7eee7&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;justified&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||78px||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;justified&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;column-count:2;||column-gap:70px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;column-count:none;&#8221; custom_css_main_element_phone=&#8221;column-count:none;&#8221;]\u201cLa llum \u00e9s la nostra vida i hi convivim amb ella dia a dia\u201d. El 28 d&#8217;abril el <em>lighting designer<\/em> <strong>Jordi Ballesta<\/strong> va ser l&#8217;encarregat de moderar una xerrada distesa sobre la cultura mediterr\u00e0nia i l&#8217;objecte de llum, impulsada per la firma d&#8217;il\u00b7luminaci\u00f3 Bover i per Pilma. Van participar-hi: <strong>Joana Bover<\/strong>, fundadora i directora d&#8217;art de Bover, l&#8217;arquitecta <strong>Benedetta Tagliabue<\/strong> i el dissenyador industrial <strong>Gonzalo Mil\u00e0<\/strong>. La botiga de Pilma a Diagonal 403 va ser l&#8217;escenari perfecte per reflexionar sobre la llum, \u201cla nostra llum\u201d, on van assistir m\u00e9s de 70 professionals de l&#8217;interiorisme, l&#8217;arquitectura i el disseny en general.<\/p>\n<p>L&#8217;estil mediterrani \u00e9s una de les senyes d&#8217;identitat de Bover. Com va explicar Joana Bover a la xerrada: \u201cla llum \u00e9s el nexe d&#8217;uni\u00f3 dels pobles de la Mediterr\u00e0nia. La cuidem, la necessitem, hi juguem amb ella a trav\u00e9s de les persianes.\u201d Benedetta Tagliabue, pel seu origen llombard, la considera \u201cun somni\u201d i es fa ress\u00f2 de les paraules d&#8217;Antoni Gaud\u00ed, qui defensava la influ\u00e8ncia del Sol a l&#8217;est\u00e8tica de cada cultura.<\/p>\n<p>\u00c9s conegut que la llum \u00e9s una ona i una radiaci\u00f3. \u00c9s et\u00e8ria, t\u00e9 un punt de m\u00e0gia, \u00e9s intangible. Ens hi relacionem amb ella mitjan\u00e7ant els objectes. Per a Gonzalo Mil\u00e0 crear una llumin\u00e0ria \u00e9s senzillament \u201cposar llum quan no n&#8217;hi ha\u201d. Un treball minuci\u00f3s i cur\u00f3s, que en el cas de la <strong>Tanit<\/strong>, dissenyada per ell per a Bover, es va prolongar al llarg de dos anys fins a aconseguir el disseny perfecte.<\/p>\n<p>Benedetta Tagliabue, com a arquitecta, viu aquesta relaci\u00f3 a una escala m\u00e9s gran: \u201cL&#8217;arquitectura, les superf\u00edcies, els volums s\u00f3n el que d\u00f3na for\u00e7a a la llum. Sense ells, no n&#8217;hi ha\u201d. Una idea present als seus llums <strong>Dome<\/strong> i <strong>Domita<\/strong>, d&#8217;alta c\u00e0rrega formal.<\/p>\n<p>La xerrada va ser un punt de trobada i una manera de reivindicar la \u201ccultura de la llum\u201d. En paraules de Jordi Ballesta, \u201ca m\u00e9s cultura, m\u00e9s qualitat de vida\u201d. En aquesta cultura entra tamb\u00e9 la <strong>il\u00b7luminaci\u00f3<\/strong>, la funci\u00f3 de la qual cobra especial import\u00e0ncia, sobretot, en la millora de la vida de les persones, en trobar-la i gaudir-la all\u00e0 on cal.<\/p>\n<p>Mirant al futur i als aven\u00e7os que ha suposat la tecnologia LED, ens encaminem cap al que Joana Bover definia com un \u201cinternet de les llums\u201d que millora l&#8217;internet de les coses: amb capacitat per programar escenes d&#8217;il\u00b7luminaci\u00f3 i ser m\u00e9s eficients energ\u00e8ticament. Un <strong>profund canvi tecnol\u00f2gic<\/strong> amb repercussi\u00f3 directa en la manera com ens relacionem amb els objectes, amb moments per a la nost\u00e0lgia -la ic\u00f2nica bombeta- per\u00f2 tamb\u00e9 amb espai per a la nova il\u00b7luminaci\u00f3 intel\u00b7ligent. El sector lum\u00ednic \u00e9s especialment din\u00e0mic, i actualment enfoca els seus passos cap a la personalitzaci\u00f3 i el servei lum\u00ednic, m\u00e9s enll\u00e0 del propi objecte.<\/p>\n<p>En definitiva, una conversa distesa en qu\u00e8 tots ells van conversar sobre les seves refer\u00e8ncies, prefer\u00e8ncies i coneixements, sempre amb un punt en com\u00fa: dissenyar per a les persones.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||78px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/pilma.com\/wp-content\/uploads\/2022\/05\/conversa-subtitulado_1.1.mp4&#8243; src_webm=&#8221;https:\/\/pilma.com\/wp-content\/uploads\/2022\/05\/conversa-subtitulado_1.1c.webm&#8221; image_src=&#8221;https:\/\/pilma.com\/wp-content\/uploads\/2022\/05\/portada.png&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-4px|||||&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe0a3;||divi||400&#8243; icon_color=&#8221;#E02B20&#8243; image_icon_background_color=&#8221;RGBA(255,255,255,0)&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;50px&#8221; content_max_width=&#8221;300px&#8221; module_class=&#8221;link-youtube-video&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; body_line_height=&#8221;1.4em&#8221; background_enable_color=&#8221;off&#8221; position_origin_a=&#8221;top_right&#8221; z_index=&#8221;500&#8243; width=&#8221;100%&#8221; link_option_url=&#8221;https:\/\/youtu.be\/-IQ1CeiDBEM&#8221; link_option_url_new_window=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]VEURE V\u00cdDEO COMPLET[\/et_pb_blurb][dsm_social_share_buttons dsm_view=&#8221;icon&#8221; dsm_skin=&#8221;framed&#8221; dsm_shape=&#8221;circle&#8221; dsm_alignment=&#8221;center&#8221; dsm_column_gap=&#8221;4px&#8221; dsm_icon_size=&#8221;32px&#8221; dsm_button_height=&#8221;42px&#8221; dsm_color_type=&#8221;custom&#8221; dsm_custom_bg_color=&#8221;RGBA(255,255,255,0)&#8221; dsm_custom_color=&#8221;#000000&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;20px||||false|false&#8221; custom_css_free_form=&#8221;selector .dsm-social-share-button-inner-wrapper {||  border-width:1px !important;||  width:42px;||}||selector div.dsm-social-share-buttons-container.dsm-framed.dsm-icon div:nth-child(4) span {||  font-size:24px !important;||}||selector div.dsm-social-share-buttons-container.dsm-framed.dsm-icon div:nth-child(3) span {||  font-size:30px !important;||}&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][dsm_social_share_buttons_child _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_social_share_buttons_child][dsm_social_share_buttons_child dsm_network=&#8221;pinterest&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_social_share_buttons_child][dsm_social_share_buttons_child dsm_network=&#8221;whatsapp&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_social_share_buttons_child][dsm_social_share_buttons_child dsm_network=&#8221;email&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_social_share_buttons_child][\/dsm_social_share_buttons][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;La llum \u00e9s la nostra vida i convivim amb ella dia a dia.&#8221; El passat 28 d\u2019abril, el lighting designer Jordi Ballesta va ser l\u2019encarregat de moderar una xerrada distesa sobre la cultura mediterr\u00e0nia i l\u2019objecte de llum, impulsada per la firma d\u2019il\u00b7luminaci\u00f3 Bover i per Pilma.<\/p>\n","protected":false},"author":7,"featured_media":39206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2842],"tags":[],"class_list":["post-31256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pilma-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cultura mediterr\u00e0nia i objecte de llum: tradici\u00f3 i vangu\u00e0rdia - Pilma - Mobles de disseny i decoraci\u00f3 d&#039;interiors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cultura mediterr\u00e0nia i objecte de llum: tradici\u00f3 i vangu\u00e0rdia - Pilma - Mobles de disseny i decoraci\u00f3 d&#039;interiors\" \/>\n<meta property=\"og:description\" content=\"&quot;La llum \u00e9s la nostra vida i convivim amb ella dia a dia.&quot; El passat 28 d\u2019abril, el lighting designer Jordi Ballesta va ser l\u2019encarregat de moderar una xerrada distesa sobre la cultura mediterr\u00e0nia i l\u2019objecte de llum, impulsada per la firma d\u2019il\u00b7luminaci\u00f3 Bover i per Pilma.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/\" \/>\n<meta property=\"og:site_name\" content=\"Pilma - Mobles de disseny i decoraci\u00f3 d&#039;interiors\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pilma.es\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-01T08:33:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T05:54:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pilma.com\/wp-content\/uploads\/2022\/06\/charla.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Roger Pilma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pilma_es\" \/>\n<meta name=\"twitter:site\" content=\"@pilma_es\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roger Pilma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\\\/\"},\"author\":{\"name\":\"Roger Pilma\",\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/#\\\/schema\\\/person\\\/4060a17d66e385fec0f9acac132b58bb\"},\"headline\":\"Cultura mediterr\u00e0nia i objecte de llum: tradici\u00f3 i vangu\u00e0rdia\",\"datePublished\":\"2022-06-01T08:33:43+00:00\",\"dateModified\":\"2025-05-14T05:54:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\\\/\"},\"wordCount\":1350,\"publisher\":{\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pilma.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/charla.webp\",\"articleSection\":[\"Pilma\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\\\/\",\"url\":\"https:\\\/\\\/pilma.com\\\/ca\\\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\\\/\",\"name\":\"Cultura mediterr\u00e0nia i objecte de llum: tradici\u00f3 i vangu\u00e0rdia - Pilma - Mobles de disseny i decoraci\u00f3 d'interiors\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pilma.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/charla.webp\",\"datePublished\":\"2022-06-01T08:33:43+00:00\",\"dateModified\":\"2025-05-14T05:54:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pilma.com\\\/ca\\\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pilma.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/charla.webp\",\"contentUrl\":\"https:\\\/\\\/pilma.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/charla.webp\",\"width\":1920,\"height\":1375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pilma.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cultura mediterr\u00e0nia i objecte de llum: tradici\u00f3 i vangu\u00e0rdia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/pilma.com\\\/ca\\\/\",\"name\":\"Pilma - Mobles de disseny i decoraci\u00f3 d'interiors\",\"description\":\"Pilma - Mobles de disseny i decoraci\u00f3 d'interiors\",\"publisher\":{\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pilma.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/#organization\",\"name\":\"Pilma\",\"url\":\"https:\\\/\\\/pilma.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pilma.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Pilma-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/pilma.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Pilma-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Pilma\"},\"image\":{\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Pilma.es\\\/\",\"https:\\\/\\\/x.com\\\/pilma_es\",\"https:\\\/\\\/www.instagram.com\\\/pilma.es\\\/\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/pilma-es\\\/\",\"https:\\\/\\\/www.pinterest.es\\\/pilma_es\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pilma.com\\\/ca\\\/#\\\/schema\\\/person\\\/4060a17d66e385fec0f9acac132b58bb\",\"name\":\"Roger Pilma\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cultura mediterr\u00e0nia i objecte de llum: tradici\u00f3 i vangu\u00e0rdia - Pilma - Mobles de disseny i decoraci\u00f3 d'interiors","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/","og_locale":"ca_ES","og_type":"article","og_title":"Cultura mediterr\u00e0nia i objecte de llum: tradici\u00f3 i vangu\u00e0rdia - Pilma - Mobles de disseny i decoraci\u00f3 d'interiors","og_description":"\"La llum \u00e9s la nostra vida i convivim amb ella dia a dia.\" El passat 28 d\u2019abril, el lighting designer Jordi Ballesta va ser l\u2019encarregat de moderar una xerrada distesa sobre la cultura mediterr\u00e0nia i l\u2019objecte de llum, impulsada per la firma d\u2019il\u00b7luminaci\u00f3 Bover i per Pilma.","og_url":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/","og_site_name":"Pilma - Mobles de disseny i decoraci\u00f3 d'interiors","article_publisher":"https:\/\/www.facebook.com\/Pilma.es\/","article_published_time":"2022-06-01T08:33:43+00:00","article_modified_time":"2025-05-14T05:54:45+00:00","og_image":[{"width":1920,"height":1375,"url":"https:\/\/pilma.com\/wp-content\/uploads\/2022\/06\/charla.webp","type":"image\/webp"}],"author":"Roger Pilma","twitter_card":"summary_large_image","twitter_creator":"@pilma_es","twitter_site":"@pilma_es","twitter_misc":{"Escrit per":"Roger Pilma","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/#article","isPartOf":{"@id":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/"},"author":{"name":"Roger Pilma","@id":"https:\/\/pilma.com\/ca\/#\/schema\/person\/4060a17d66e385fec0f9acac132b58bb"},"headline":"Cultura mediterr\u00e0nia i objecte de llum: tradici\u00f3 i vangu\u00e0rdia","datePublished":"2022-06-01T08:33:43+00:00","dateModified":"2025-05-14T05:54:45+00:00","mainEntityOfPage":{"@id":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/"},"wordCount":1350,"publisher":{"@id":"https:\/\/pilma.com\/ca\/#organization"},"image":{"@id":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/#primaryimage"},"thumbnailUrl":"https:\/\/pilma.com\/wp-content\/uploads\/2022\/06\/charla.webp","articleSection":["Pilma"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/","url":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/","name":"Cultura mediterr\u00e0nia i objecte de llum: tradici\u00f3 i vangu\u00e0rdia - Pilma - Mobles de disseny i decoraci\u00f3 d'interiors","isPartOf":{"@id":"https:\/\/pilma.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/#primaryimage"},"image":{"@id":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/#primaryimage"},"thumbnailUrl":"https:\/\/pilma.com\/wp-content\/uploads\/2022\/06\/charla.webp","datePublished":"2022-06-01T08:33:43+00:00","dateModified":"2025-05-14T05:54:45+00:00","breadcrumb":{"@id":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/#primaryimage","url":"https:\/\/pilma.com\/wp-content\/uploads\/2022\/06\/charla.webp","contentUrl":"https:\/\/pilma.com\/wp-content\/uploads\/2022\/06\/charla.webp","width":1920,"height":1375},{"@type":"BreadcrumbList","@id":"https:\/\/pilma.com\/ca\/cultura-mediterrania-i-objecte-de-llum-tradicio-i-vanguardia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pilma.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Cultura mediterr\u00e0nia i objecte de llum: tradici\u00f3 i vangu\u00e0rdia"}]},{"@type":"WebSite","@id":"https:\/\/pilma.com\/ca\/#website","url":"https:\/\/pilma.com\/ca\/","name":"Pilma - Mobles de disseny i decoraci\u00f3 d'interiors","description":"Pilma - Mobles de disseny i decoraci\u00f3 d'interiors","publisher":{"@id":"https:\/\/pilma.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pilma.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/pilma.com\/ca\/#organization","name":"Pilma","url":"https:\/\/pilma.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/pilma.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/pilma.com\/wp-content\/uploads\/2025\/11\/Pilma-512x512-1.png","contentUrl":"https:\/\/pilma.com\/wp-content\/uploads\/2025\/11\/Pilma-512x512-1.png","width":512,"height":512,"caption":"Pilma"},"image":{"@id":"https:\/\/pilma.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Pilma.es\/","https:\/\/x.com\/pilma_es","https:\/\/www.instagram.com\/pilma.es\/","https:\/\/es.linkedin.com\/company\/pilma-es\/","https:\/\/www.pinterest.es\/pilma_es\/"]},{"@type":"Person","@id":"https:\/\/pilma.com\/ca\/#\/schema\/person\/4060a17d66e385fec0f9acac132b58bb","name":"Roger Pilma"}]}},"_links":{"self":[{"href":"https:\/\/pilma.com\/ca\/wp-json\/wp\/v2\/posts\/31256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pilma.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pilma.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pilma.com\/ca\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pilma.com\/ca\/wp-json\/wp\/v2\/comments?post=31256"}],"version-history":[{"count":0,"href":"https:\/\/pilma.com\/ca\/wp-json\/wp\/v2\/posts\/31256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pilma.com\/ca\/wp-json\/wp\/v2\/media\/39206"}],"wp:attachment":[{"href":"https:\/\/pilma.com\/ca\/wp-json\/wp\/v2\/media?parent=31256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pilma.com\/ca\/wp-json\/wp\/v2\/categories?post=31256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pilma.com\/ca\/wp-json\/wp\/v2\/tags?post=31256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}